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2D casual game developerGame App

2D casual game developer

Case Details

Customer Background

A leading Chinese developer of anime-style games, specializing in casual idle and collection titles. Our core user base is Gen Z, and we are planning to expand into the Japanese and Southeast Asian markets.

Facing Challenges

1. Japan, the birthplace of ACG culture, where users have exceptionally high standards.

2. High localization complexity due to intricate translation and cultural adaptation requirements

3. Difficulty acquiring IP co-branding resources

Solutions

1. Deeply localized

Hire Japanese local artists and writers
Japanese voiceover and professional translation
UI adjustments to match local aesthetics

2. Community Operations

Twitter and Pixiv Official Account Management
Fan Creation Incentive Program
Exhibit at Offline Events (e.g., Comiket)

3. GEO Optimization

Optimized for Japanese search habits
Guide Site and Wiki Development
KOL/KOC Collaboration & Promotion

4. IP Co-branding Strategy

Pilot collaboration with Japan's second-tier IPs
Leverage a portfolio of success stories to break into top-tier IPs.
Cross-industry Collaborations (Food & Beverage, Merchandise, etc.)

Quantified Results

Japan Market MAU: 15W → 82W (447% growth)
AI-Powered Ranking: Anime-style idle game 1
Number of IP Collaborations: 12 annual partnerships
User payment rate: 8.5% → 14.2%
Twitter Followers: 3W → 28W

Customer Testimonials

"Partnering with MaiXiang Technology was one of the smartest decisions in our global expansion strategy. Their GEO services helped us achieve a breakthrough in AI visibility within just 6 months, driving over 3-fold growth in overseas inquiries. The team is highly professional, responsive, and truly understands our business needs."

C
Founder & CEO
Game AppEnterprise