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Overseas Casual Mobile Game StudioGame App

Overseas Casual Mobile Game Studio

Case Details

Customer Background

A casual mobile game development team based in China, specializing in match-3 and puzzle games. With over 5000K+ cumulative downloads, we are planning to deepen our operations in the European and North American markets.

Facing Challenges

1. The U.S. market is fiercely competitive, and user acquisition costs continue to rise.

2. App Store rankings fluctuate, leading to unstable organic traffic.

3. Low user retention; LTV is hard to increase.

Solutions

1. ASO optimization

Keyword Research and Optimization (Title, Subtitle, Description)
A/B Test: Screenshots and Video Assets
Review Management and Response Optimization

2. GEO Integration Strategy

Build a Game Guides and Tips Content Site
Optimize for queries like "how to beat level X"
Build a player community and Discord server

3. Content Marketing

YouTube Creator Collaborations
TikTok Short Video Dissemination
Reddit Community Management

4. Data-driven iteration

Track ROI by channel
Optimize the onboarding flow
Design retention incentive mechanisms

Quantified Results

US downloads: Avg. monthly 8M → 41.6M (+420%)
Organic Traffic Share: 35% → 62%
Customer Acquisition Cost: Reduce by 58%
7-day retention rate: 28% → 41%
App Store Ranking: Top 50 in Casual

Customer Testimonials

"Partnering with MaiXiang Technology was one of the smartest decisions in our global expansion strategy. Their GEO services helped us achieve a breakthrough in AI visibility within just 6 months, driving over 3-fold growth in overseas inquiries. The team is highly professional, responsive, and truly understands our business needs."

C
Founder & CEO
Game AppEnterprise